Hockey Australia appoint new Chief Executive Officer
30th September 2008
Hockey Australia wishes to announce the appointment of a new Chief Executive - Mark Anderson.
Anderson joins Hockey Australia from the Essendon Football Club where he occupied the position of Chief Commercial Officer.
In his role as Chief Commercial Officer, Anderson's responsibilities included driving the revenue generation of the football club, attracting potential sponsors, membership, hospitality sales, branding, customer service and marketing services.
He has a strong passion for sport and was instrumental in driving the strategic planning of the Club.
Anderson's previous roles were quite varied, and include time spent as a secondary school physical education teacher, Sponsorship Campaign and Services Manager with the Cancer Council and Sensis Marketing Manager for Victoria and Tasmania.
Following this Anderson moved to the UK where he took on the role of Head of Business and Market Intelligence at the National Trust wherein he was credited with attaining record membership numbers, implementing a new CRM system, increased customer satisfaction and record sales.
Anderson will be commencing with Hockey Australia on November 10th.
Article by Hockey Australia
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